Good tools.
Better together.

We specialise in business systems integrations for UK businesses. Your website, Google presence, payments and customer tools should work together. We build the connections that save you chasing information, copying details and checking four different screens.

Let’s connect your systems

flintYour business,
connected.

Website CRM Your team

What is an integration?

An integration is a connection between tools that lets them share agreed information or trigger the next step in a process. Instead of copying an enquiry from your inbox into a CRM, the website can create the customer record and notify your team.

That connection might use a tool’s built-in connector, an API—a supported way for software to exchange information—or a webhook, which sends a notification when something happens, such as a payment completing. We choose the approach around your tools and the work you need to do.

Familiar platforms.
Built into your world.

Third-party integrations connect services you already use to your website and business systems. Here’s what that can look like in practice.

Google

Be seen.
Understand what works.

Your Google presence,
with the dots joined up.

We work with Google APIs to connect the tools behind your visibility. Business Profile, Search Console and Analytics each answer a different question. Bringing their information into useful reporting helps you see where to focus next.

Business Profile

Your presence on Google Search and Maps. With authorised access, we can help manage supported profile information, posts and reviews. Keep customers informed about your business without treating your listing as another forgotten admin job.

Search Console

How people find your website in Google. Bring search queries, impressions, clicks and page performance into reporting, and review sitemap and indexing information. Spot pages that need attention and see which searches are bringing people to you.

Google Analytics

What happens after someone arrives. Connect GA4 reporting to understand visits, traffic sources and the booking or enquiry events you’ve set up. We agree useful measurement and consent requirements, so the numbers answer real business questions.

For your business

A local clinic can see how its listing and website are performing, then use that insight to improve the pages patients actually need. These are related signals, rather than a way to identify every visitor or guarantee a Google ranking.

Google account permissions and API eligibility apply. We check what is available for your business before building.

About the Google tools

Business Profile APIs ↗Search Console API ↗Analytics Data API ↗

Stripe

A payment.
A clear next step.

Getting paid should move
the work forward.

We connect Stripe checkout and payment events to the steps around them. When a payment is confirmed, your website or business tools can update the relevant booking, order or customer record, rather than leaving you to reconcile it manually.

Bookings, orders & deposits

Give customers a clear way to pay for an event, appointment, product or agreed deposit. Connect the payment result to the right record so your team knows what has been paid and what still needs attention.

Subscriptions & changes

Where your service needs recurring payments, connect the subscription lifecycle to your workflow. Scope what happens when payment fails, a customer cancels or a refund is issued, instead of only building the happy path.

Picture this

A guest pays for a retreat. A verified payment notification reaches the website, their place is confirmed, and the booking system starts the agreed confirmation and reminder journey. You get a clear record without checking each payment by hand.

We verify payment events and handle repeat notifications safely. Stripe handles the payment details; fees and account requirements are scoped with you.

About Stripe payment events

How Stripe webhooks work ↗

Give social enquiries
somewhere useful to go.

Facebook and Instagram can start the conversation. Your customer systems should help you carry it on. We scope supported Meta integrations around enquiries, lead forms and campaign measurement, with the right access for your accounts.

Leads into your CRM

Where Meta’s supported access allows it, route lead-form submissions into your CRM with the details a customer has shared. Assign a follow-up, keep the source with the record and help your team respond while the enquiry is still fresh.

Messaging & measurement

Explore eligible business messaging workflows with a clear handover to a person. Where appropriate, connect agreed conversion events to campaign reporting so you can assess more than likes and clicks. Consent and Meta’s rules shape what we build.

For your team

A customer asks about an installation through an eligible lead form. Their details reach the right person, with the source and next step attached. They get a considered follow-up, and the enquiry doesn’t disappear into another inbox.

Availability depends on the Meta product, account type, app permissions and review requirements. We confirm the supported route first.

JustGiving

A good cause.
An easier way to give.

Bring fundraising into
the experience you’ve built.

For charities, fundraisers and events supporting a cause, we can connect JustGiving to your website. Help visitors discover the campaign, understand its progress and reach the right donation journey without hunting for a separate link.

A clear donation journey

Connect visitors to the relevant JustGiving charity or fundraising page through a supported donation flow. Keep the cause and call to action clear, while JustGiving handles the donation process.

Fundraising information

Use available page and donation data to show campaign progress or build useful reporting. We agree what is public, what needs permission and which details belong in your own systems.

Picture this

A charity event has its own booking page and a JustGiving campaign. Guests can reserve a ticket, then choose to support the cause through a separate, clearly labelled donation journey. Ticket payments and donations stay understandable.

JustGiving API access, permissions and available data determine the scope. Donor details aren’t treated as a marketing list.

About JustGiving integrations

JustGiving integration examples ↗

Something else in your toolkit?

Calendars, email, accounting, booking platforms, a custom CRM or an AI workflow—we start with what you use and what you need it to do. A supported connector may be enough. Where it isn’t, we can scope a custom API integration.

Tell us what you use

ONE EXAMPLE: AN EVENT BOOKING

A guest chooses an event
Payment is confirmed
Booking details reach your tools
Confirmation and reminders follow

The exact steps depend on your booking platform, payment provider and business rules.

Make it work.
Keep it useful.

We scope the connection before building it, including permissions, costs and who looks after it once it is live.

Understand the process

Map the steps your team takes now. Identify the repeated work, the information required and the exceptions that need a person.

Check the tools

Review supported connectors, API access, subscription requirements and usage limits. Confirm what can be connected before promising a solution.

Build and test the handovers

Map fields and test realistic scenarios, including missing information, duplicate records and failed requests. Agree safe retries and a clear way to flag problems.

Agree ongoing support

Define access, monitoring and maintenance responsibilities. Software changes over time; agree how updates and unexpected failures will be handled.

Lucy’s bookings.
One clearer journey.

For Mayan Retreats, we built a website that brings events, bookings, payments and reminder emails together. It gives guests a clear way to reserve their place and helps Lucy spend less time handling each booking manually.

Read Lucy’s story
See Ryan’s enquiry automation

Your questions.
Clear answers.

Can you connect the software we already use?

Often, yes. We review the tools and their supported access options first. Some connections need a particular subscription, API permission or third-party service; others may not be available.

Do we need to replace everything?

No. A focused connection can solve a specific problem while keeping the tools your team knows. We compare connecting, configuring and replacing software around your requirements.

Is an integration the same as automation?

An integration connects systems. Automation carries out agreed steps when a trigger or condition occurs. They often work together: a website enquiry reaches your CRM through an integration, then an automation assigns a follow-up.

Can information sync in both directions?

Sometimes. Two-way sync depends on what each tool supports. We agree which system owns each field, how updates are matched and what happens if the same record changes in both places.

How do permissions and customer data work?

We agree what information each connection needs and who should have access. Credentials should be handled securely, with appropriate permissions and a clear process for removing access. Sensitive or regulated information needs specific requirements scoped before implementation.

What does an integration cost?

It depends on the systems, workflow and support required. We scope development alongside any software subscriptions, connector fees and usage charges, so you can see the costs before proceeding.

Tell us what
needs to connect.

Talk about your integrations

Good tools.Better together.